The PowerShot SX740 HS is an ultra-compact camera with a 40x long zoom lens. This optically stabilized lens has an equivalent focal length of 24-960mm. The lens is paired with a 20.3 megapixel BSI CMOS sensor and DIGIC 8 processor.
The camera has a 3 inch LCD that can be rotated upwards of 180 degrees. The SX740 HS uses the latest DIGIC 8 processor which also supports 4k Video and burst shooting up to 10fps. PASM lighting modes, Wi-Fi and Bluetooth connectivity are also installed.
The camera also has a Zoom Framing Assist feature that is useful for rearranging the length of focal lengths. The price of the Canon PowerShot SX740 HS is also quite affordable, amounting to 5 million.
Superzoom successor camera from SX730 has experienced an interesting update. The SX740 gets the latest DIGIC 8 image processor from Canon which gives the ability to capture 4K UHD video (3840 x 2160) at 30p.
This is the first for the PowerShot compact camera series. Now audio recorded with video is no longer mono stereo. Thanks to the DIGIC 8 image processor, the SX730 is capable of shooting 7.4fps faster bursts with continuous autofocus.
To improve performance, the camera is equipped with a CMOS sensor 20.3 megapixel 1 / 2.3 inch "backside-illuminated sensor. Not forgetting also features a 40x optical zoom lens which is equivalent to 24-960mm or in 35mm terms.
The lens is then combined with a 5-axis image stabilization system. So that the 4K video recorder can be more leverage. In addition, Canon also enhances some parts of the camera such as Dual Sensing Image Stabilization with corrections up to 3.5 stops, EV exposure ranges from +/2 EV.
As well as battery life increased to 265 shots per charging. Unfortunately, this pocket camera still does not have a RAW file format in it. To complete the Canon PowerShot SX740 HS specifications, the camera is equipped with a 922K-dot 3-inch self-friendly tilting LCD that can be rotated upwards of 180 degrees.
Wireless connectivity features such as built-in Wi-Fi and Bluetooth have also been installed, despite the loss of NFC connectivity. Despite some improvements, unfortunately the SX740 HS has no option to change the focus point.
For AF mode you can choose between Face AiAF, Tracking AF and one frame in the center. Because it uses a 40x optical zoom lens, the Canon PowerShot SX740 HS takes a few seconds to start and is ready to use.
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| Canon PowerShot SX740 HS Photoshoot |
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| Canon PowerShot SX740 HS Photoshoot |
Despite the latest generation, not many major changes have been successfully carried out by Canon. But the 4K video recorder feature is very interesting. Where now the vlog activity is a natural thing. Of course these features will certainly be very helpful for users when recording video.
Deleting the SuperFine JPEG compression settings and NFC connectivity makes it less attractive. Seeing this is a superzoom pocket camera with 40x optical zoom capability. Not to mention the electronic viewfinder that still does not exist, there is no raw format shooting, no touch screen is the most basic drawback for the SX740 HS.
But if you are looking for a compact camera that is capable of recording 4K video at an affordable price, the SX740 is the right choice. Talking about the price of the Canon SX7400 HS, this camera is released by 5 million. Cheap enough for a superzoom camera capable of recording 4K videos.
Full Specifications of Canon PowerShot SX740 HS
| General | |
|---|---|
| Brand | Canon |
| Model | Canon PowerShot SX740 HS |
| Announced | 2018-07-31 |
| Body Type | Compact |
| Lens | |
| Manual Focus | |
| Lens Mount | fixed lens |
| Lens Focal Range | 24-960 mm (40x) |
| Max Aperture | F3.3-6.9 |
| Macro Focus Range | 1cm |
| Screen | |
| Screen Type | Tilting |
| Screen Size | 3" |
| Screen Resolution | 922k dots |
| Live View | |
| Touch Screen | |
| Viewfinder | |
| Viewfinder | None |
| Viewfinder Resolution | no electronic viewfinder |
| Viewfinder Coverage | n/a |
| Viewfinder Magnification | n/a |
| Photography Features | |
| Min Shutter Speed | 15s |
| Max Shutter Speed | 1/3200s |
| Continuous Shooting | 10.0 fps |
| Shutter Priority | |
| Aperture Priority | |
| Manual Exposure Mode | |
| Exposure Compensation | Yes |
| Custom White Balance | |
| Image Stabilization | |
| Built-in Flash | |
| Flash Range | 5.00 m |
| Flash Modes | Auto, on, slow synchro, off |
| External Flash | |
| AE Bracketing | |
| WB Bracketing | |
| Exposure Modes | |
| Multi-Segment | |
| Average | |
| Spot | |
| Partial | |
| AF-Area | |
| Center Weighted | |
| DxO Sensor Scores | |
| DxO Overall Score | not tested |
| DxO Color Depth | not tested |
| DxO Dynamic Range | not tested |
| DxO Low Light ISO | not tested |
| Sensor | |
|---|---|
| Sensor Type | BSI-CMOS |
| Sensor Size | 1/2.3" |
| Sensor Dimensions | 6.17 x 4.55 mm |
| Sensor Area | 28.07mm2 |
| Sensor Resolution | 21 megapixels |
| Max Image Resolution | 5184 x 3888 |
| Max Native ISO | 3,200 |
| Min Native ISO | 100 |
| RAW Support | |
| Autofocus | |
| AF Touch | |
| AF Continuous | |
| AF Single | |
| AF Tracking | |
| AF Selective | |
| AF Center | |
| AF Multi Area | |
| AF Live View | |
| AF Face Detection | |
| AF Contrast Detection | |
| AF Phase Detection | |
| Video Features | |
| Video Resolutions | 3840 x 2160 @ 30p, MP4, H.264, AAC |
| Max Video Resolution | 3840 x 2160 |
| Video Formats | MPEG-4, H.264 |
| Microphone Port | |
| Headphone Port | |
| Connectivity | |
| Wireless Connectivity | Built-In |
| HDMI | |
| USB | USB 2.0 (480 Mbit/sec) |
| Physical | |
| Environmental Sealing | |
| Water Proof | |
| Dust Proof | |
| Shock Proof | |
| Crush Proof | |
| Freeze Proof | |
| Weight | 299g |
| Physical Dimensions | 110 x 64 x 40mm |
| Battery Life | 265 shots |
| Battery Type | Battery Pack |
| Other Features | |
| Self Timer | Yes (2 or 10 secs, custom self-timer) |
| Timelapse Recording | |
| GPS | None |
| Storage Type | SD/SDHC/SDXC card (UHS-I compatible) |
| Storage Slots | 1 |
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